Hotjar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses. It helps its customers realize how visitors are really using their websites. The service helps them collect feedback and turn more visitors into customers.
The company offers Hotjar Insights, a cloud-based tool that gives its users unlimited insights from their web and mobile sites. Users are able to generate insights on an unlimited number of websites and make these available to an unlimited number of users through a simple and affordable plan.
HotJar is focused on helping its customers understand why their website visitors are not converting, by leveraging technologies such as visitor playback, heatmaps, polls, and surveys.