Why You Should Take a 'Farming Approach' in Business

MediumMedium 2020-01-21

Over the past few years, I’ve seen the online marketing space become a cult of “more.” The celebrities of the industry — better known as the “gurus” — peddle a myopic hunting technique where the sole goal is an acquisition: Follow these five easy tips and score another fan, or subscriber, or follower, or comment, they promise. For only three payments of $99, you, too, can learn the secret formula for growing your email list, winning the SEO game, and achieving epic reach.

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